Grape Thinking on sustainability

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  • Wine and Shine

    I saw an awesome headline today:

    Going Green Reaches Economic Tipping Point at Wine and Shine 2009

    Serious implications for vineyards! A few wineries in Cali are supposedly powering their operation from the sun, courtesy of solar installation and financing company, Conergy.

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    Environmental Advocacy

    With Obama’s stimulus package passed, it is a victory nationwide for treehuggers and environmentalists alike. It is the tipping point for a movement that’s been building momentum for decades. I’ve recently gotten involved with the Sierra Club here in Philadelphia, and you can see the glimmer and the mist in these peoples’ eyes when they talk about the times we’re in. The love for the planet now makes economic sense. From the need for energy independence, to skyrocketing health care costs, to an economy in depression, the time has now come to renew our world.

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    The Answer is Simple: Women

    I’ve been thinking about this a lot over the past year, and its vibration is now a part of my consciousness. The key to not only my success in life, but the sustainability and success of our planet is quite simply women. They bring balance, they bring harmony, they bring resourcefulness and renewability… yet most importantly they bring love.

    I’ve been working with an amazing company here in Philadelphia called SEER Interactive and it hit me last week in our company wide meeting sitting around the whole office together with 11 women and 3 men. It was one of the best meetings I’ve ever been a part of. Not only was it relaxed, humorous, and productive, more so than most meetings I’ve attended, but I left with an overwhelming sense of peace… something I’ve never felt before in endless male dominated board, class, and conference rooms.

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    Breaking Sustainability down into Markets

    I’m always talking about sustainability, and as awesome as it is to ponder how it will save the planet and create a spiritual transcendence and all that good stuff that makes us feel warm and fuzzy inside, I thought it’d be smart to put a practical edge on the whole thing by taking a look at the actual markets that make up LOHAS (lifestyles of health and sustainability) and what type of numbers are behind them. This movement is growing fast and is creating incredible value in our economy. I believe it will gradually work it’s way into every imaginable vertical and serve to harmonize the economy into a holistic transcendence beyond capitalism. My friend Lee and I like to call it ecolism as I’ve mentioned in past posts. Here’s a breakdown of the current markets of the “sustainable economy”, what products and services they offer, and which ones are growing fastest.

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    Nature to the Grid: Renewable Homes

    Always in search of the sustainable solution that will sweep the world, I’d like to propose a new idea.

    The green movement has no doubt tipped into the public’s consciousness, and yet still hasn’t been consolidated into a feasible, economic starting point. I attempted to unify the myriad of renewable energy and consumption/waste innovations in my last post with the concept of ‘nature to the grid’, and will now attempt to expand on it further. The question is where can the average person start incorporating this concept into their life to not just benefit their ecolistic mentality and environment, but to save and make more money?

    In continuance of our nature to the grid dialogue, I’ve come to the conclusion that it starts, from both an ecological and economical standpoint, with people taking a proactive role in turning their home into a renewable power station… turning their home into a ‘tree’ if you will.

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