If you are what you eat… what are you?   Yellow #5, Xanthum Gum, High Fructose Corn Syrup, Dextrose, Sorbic Acid??

We’ve been following the organic movement across the world, as consumers begin to understand the level of toxins, chemicals, pesticieds, preservatives, etc.. that are injected, grown, sprayed, or bred into the things we eat and drink.  In an effort to encourage  you to more closely scrutinize those items that you put in your body, we present “The Mouth Revolution” by Free Range Studios.. the same group that brought us, “The Story of Stuff”

Mouth Revolution hones in on the fact that we need to be more considerate of what we put into our bodies, and need to promote a culture of health within our communities.  By being more conscious of those items that are harmful.. The “Mouthifesto” or “Declaration of Indegestion” is a great starting point for understanding those items you should always avoid.   Read the rest of this entry »

“The big brands will destroy the world if left to continue along their current course unchecked.” The future of the world thus depends on the little guy, the independent store and the niche label – and thus whilst the big brand peddling baby-boomers have been the antithesis of what the world needs, the mass label eschewing millennials will save the world.

The crux of the problem lies in what Robert Reich in his book Supercapitalism labels ‘socialised capitalism’: which is ultimately a form of capitalism that allows the rich to get rich with no obligation to share their wealth; and then when the rich go bust (ala Bear Stearns) then socialism kicks in and everyone shares in the losses. The essence of the open-source industry is akin to the blogosphere in that it is a platform upon which ideas are shared with no restriction. Ultimately, wine shares much in common with this ideology in that its wealth is often shared out along the supply chain more evenly than in say, the motor-industry where practically everyone from the production line workers to the environment gets a raw deal. Read the rest of this entry »