One of the highlights of the Morocco trip my wife and I recently took was staying with La Baraka Auberge just outside of Merzouga, on the border of the Sahara, about 100 km’s from Algeria. Our host, Hassan Outaleb, was a film-star cum philosopher Berber of nomadic heritage who has run La Baracka for several years.

Rather memorably – if not because it was highly rehearsed, he would impart his own cultural wisdom onto us between meals and volleys of mint-tea ‘Berber Whisky.’ I think the point he made most strongly was ‘what’s bad for the rest of the world, is good for Berber.’ Primarily – at the heart of it, he was referring to the perception Read the rest of this entry »

Hello after a long break from being at the glass’s rim. Grapethinking had a bit of a re-group, and for those of you who have been visiting of late you will have noticed the fantastic work that Jake has done with the site and have appreciated how our project has matured.

2007 was a tremendous learning curve for us, and 2008 will be the year that our vision of millennial marketing comes to life and we look forward to sharing it with you all.

There’s quite a bit to catch up on from my side, seeing as I haven’t written a post in a while, but we have plenty time for that. Read the rest of this entry »