I’m always talking about sustainability, and as awesome as it is to ponder how it will save the planet and 
create a spiritual transcendence and all that good stuff that makes us feel warm and fuzzy inside, I thought it’d be smart to put a practical edge on the whole thing by taking a look at the actual markets that make up LOHAS (lifestyles of health and sustainability) and what type of numbers are behind them. This movement is growing fast and is creating incredible value in our economy. I believe it will gradually work it’s way into every imaginable vertical and serve to harmonize the economy into a holistic transcendence beyond capitalism. My friend Lee and I like to call it ecolism as I’ve mentioned in past posts. Here’s a breakdown of the current markets of the “sustainable economy”, what products and services they offer, and which ones are growing fastest.
Breaking Sustainability down into Markets
Nature to the Grid: Renewable Homes
Always in search of the sustainable solution that will sweep the world, I’d like to propose a new idea.
The green movement has no doubt tipped into the public’s consciousness, and yet still hasn’t been consolidated into a feasible, economic starting point. I attempted to unify the myriad of renewable energy and consumption/waste innovations in my last post with the concept of ‘nature to the grid’, and will now attempt to expand on it further. The question is where can the average person start incorporating this concept into their life to not just benefit their ecolistic mentality and environment, but to save and make more money?
In continuance of our nature to the grid dialogue, I’ve come to the conclusion that it starts, from both an ecological and economical standpoint, with people taking a proactive role in turning their home into a renewable power station… turning their home into a ‘tree’ if you will.
Wells Fargo, a bank on the rise
My financial adviser notified me last month that our bank Wachovia is going to be 
acquired by Wells Fargo. It’s also been recently announced that Wells has exceeded $3 billion in environmental financing. Seems like they’re taking full advantage of this economic crisis and positioning to become a major player. Wondering what they’re gonna do with that 3 bil?