I’m always talking about sustainability, and as awesome as it is to ponder how it will save the planet and 
create a spiritual transcendence and all that good stuff that makes us feel warm and fuzzy inside, I thought it’d be smart to put a practical edge on the whole thing by taking a look at the actual markets that make up LOHAS (lifestyles of health and sustainability) and what type of numbers are behind them. This movement is growing fast and is creating incredible value in our economy. I believe it will gradually work it’s way into every imaginable vertical and serve to harmonize the economy into a holistic transcendence beyond capitalism. My friend Lee and I like to call it ecolism as I’ve mentioned in past posts. Here’s a breakdown of the current markets of the “sustainable economy”, what products and services they offer, and which ones are growing fastest.
Breaking Sustainability down into Markets
Nature to the Grid: Renewable Homes
Always in search of the sustainable solution that will sweep the world, I’d like to propose a new idea.
The green movement has no doubt tipped into the public’s consciousness, and yet still hasn’t been consolidated into a feasible, economic starting point. I attempted to unify the myriad of renewable energy and consumption/waste innovations in my last post with the concept of ‘nature to the grid’, and will now attempt to expand on it further. The question is where can the average person start incorporating this concept into their life to not just benefit their ecolistic mentality and environment, but to save and make more money?
In continuance of our nature to the grid dialogue, I’ve come to the conclusion that it starts, from both an ecological and economical standpoint, with people taking a proactive role in turning their home into a renewable power station… turning their home into a ‘tree’ if you will.
Nature to the Grid: Bioenergy
- Image via Wikipedia
The clean tech economy is taking off, and it’s going to be very interesting to see what will actually work. What concept will bring it all together?
From a production (energy) standpoint, you’ve got solar, wind, geothermal, tidal, hydro, and ethanol. And with consumption, you have to ask how are we going to create products, how are we going to deal with waste, and where are we going to get our food and water?
When you start looking at all these variables, you seem to get to the root of the sustainability problem… it’s very fragmented. There needs to be a new holistic approach that attacks the whole issue. Where do we get our energy, our food, and a new paradigm for products and waste? To us, the answer is quite clear… it’s found in nature, where the essence is growth. Grow our food, grow our energy, grow our resources. It’s all about growth energy… bioenergy.
Ecolism: Spiritual Entrepreneurship
Innately as human beings, we desire 2 things whether consciously aware of it or not: to feel a connection to something greater than ourselves and to be able to benefit other people and the world around us. This is the essence of spirituality. If you can achieve these 2 things in life, you can cultivate true happiness and peace.
Life will always be a mystery, but can’t we agree the point is to be truly happy and free of suffering? And yet pondering this as an intellectual ideal or meditating on a mountain in Tibet for the rest of your life won’t cut it. We have to somehow feel it and incorporate it into the reality of our lives, which for good or bad largely centers around making money to provide a means to function in society. To many, money is perceived as the root of all evil and focusing on making a lot of it couldn’t possibly allow you to connect to something greater than yourself or benefit other people. It’s too competitive and you have to focus only on yourself or else you’ll be exploited by those that do.
But what if this is all wrong? What if focusing on spiritual growth, connecting to the force that powers you beyond your ego, and cultivating a sense of importance in benefiting other people, will actually give you an edge? What if the world is going through a dramatic shift from a linear system to a cyclical system, a renewable system, where a more, more, me, me mentality will lose, and a holistic, spiritual mentality will win? What will help traditional capitalism transcend into a new form of governance we like to call ecolism?
Millennial Generation Spirituality
The millennial generation is becoming a force for the new earth. The more people I meet my age the more hope I gain for our world. Millennial buddhists, jews, christians, muslims, hindus, and all other religions alike are letting go of extremism and fundamental views, realizing the teachings are one in the same. How to live an open connected spiritual life that cultivates love.
Religion is losing us because it invokes disagreement and violence, and encourages negative characteristics such as laziness, procrastination, and moral confusion. We have a more unified understanding of the world around us with both scientific and artistic ways of thinking and being. We understand Einstein’s theories, we live for music, we are bio-inspired… we are a very intelligent generation and we love life. And with this one life we’ve been blessed with, why not use it connecting with each other and making positive change? This is the essence of the millennial generation spirituality.