LOHAS – Lifestyles of Health and Sustainability

A holistic philosophy on products, services, businesses, organizations, and humanity as a whole that advocates growth and change through systems thinking. I recently found an amazing write up at the LOHAS website about how this philosophy will help the business culture of the future.

Here’s my favorite excerpt:

“For the last 250 years, we have been living in what Peter Senge calls the ‘industrial age bubble’, based on a ‘take, make, waste’ worldview. Behind this way of life has been a set of attitudes and beliefs about economics, wealth, and business. We tend to think of these beliefs as “common sense”, or even as objective natural law. But in fact, they are received knowledge, the inheritance of centuries of cultural, political, and philosophical tradition. Our way of business is based on learned behavior, not natural law.

With this worldview, we’ve created unprecedented wealth, knowledge and communication. And, we’ve created environmental toxicity, cheap throw away products, denatured industrially-produced food, and a culture of low self-esteem and spiritual poverty.”

So how do we change? How do we grow?
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This is what GT is all about… this is where we came from. Seeing wineries as more than wine… more like energy elixir palaces.. LOL. Seriously tho, check out what Brad and Angelina just bought over at Chateau Val Joanis. It’s a winery, but it also has a vegetable and herb garden, fruit and olive orchards, and some of the best sustainable practices in the world. Biodynamic agriculture is really starting to catch on. I may be crazy, but I’m starting to see wineries as our future farms, and yet so much more.

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