Archive for the ‘Thoughts’ Category

What age are we in?

Wednesday, April 8th, 2009

The question of what age we are in?, is important for us as marketers because it helps us understand our macro environment and informs our strategy and our decisions about the future.

There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.

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Posted in Business, Culture, Marketing, Technology, Thoughts | View Comments

What?

Thursday, April 2nd, 2009

What? That’s definitely the question that is being answered most at the moment – particularly through Facebook, Google status and Twitter, as in what are you doing right now?

What are you doing?

By and large this is a question that does not usually elicit an interesting response. However in the world of news-reporting – digital media often covers the essential how, who, when and where questions of journalism, because our communication mediums are increasingly location aware, user-specific and time stamped. What is a question that requires actual human input – and in the past 3 years people have been answering it in terms of Facebook status updates, and for the early adopters – by joining the twitterverse.

Yesterday, however, the answer to that burning question reached critical mass and took on historic significance. Whilst some protested and others wondered about what was going on outside their office walls, multi-tasking employees were able to get on with their work whilst receiving a blow by blow account of history unfolding. It has been overstated to the point of cliché that the medium is the message – but yesterday the message made a medium and Twitter found its place in the global setting. Beyond the news-helicopters, simple tweets turned digital enthusiasts into citizen journalists and for once, a multitude of opinions on the same subject were heard. Suddenly all the hype made sense – some of us had tweeted previously to moderate effect, but for most of us not concerned about letting the world into our daily happenings, Twitter just left us scratching our heads.

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Posted in Events, Lifestyle, Technology, Thoughts | View Comments

Disabling Google Search Wiki

Monday, February 2nd, 2009

QUICK ANSWER:
add  &hl=all   at the end of your google query url.

For those of you out there who are Search Engine marketers, you may have been having some frustrations lately with the google search engine wiki.   Typically, I keep several browsers running at once so I can be logged in to multiple google accounts (personal, business, client, adwords, analytics, etc..etc..).. so having to log out to see natural results has been quite frustrating.

What I have found really frustrating is that every once in a while, a stray mouse click has a detrimental effect on the virgin google results that I am looking at by clicking on one of the google search wiki buttons, and “BAM” a result disappears to the bottom of the page.  This gets especially frustrating when I’m looking through the SERPS and I am not sure if the results I am looking at reflect those of the general population… or our clients.  While I’m excited to see google search wiki, and I expect that at some point it will effect google search rankings, the inability to disable it seems appalling for usability. (more…)

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Posted in Technology, Thoughts | View Comments

Shopping Lists Made Easy

Sunday, February 1st, 2009

I was trying to find a way to keep tracking of a shopping list for all of my grocery shopping, and stumbled upon this facebook page..   My girlfriend and I have been eating a lot of healthy foods, and I’ve found the need to have a list so I can remember things like “Organic Brown Rice Miso Paste” and “organic nutritional yeast”… which by the way taste much better than they sound!

I ended up using a couple of different services to try to manage our grocery grocery shopping lists, especially since prices are really varied and we have to shop at Whole Foods, Weaver Street Market, and Trader Joes, depending upon which items we want to get…  FYI Trader Joes has the best prices on Raw Organic Crunchy Almond Butter ($5 vs. everyone elses $11).   I wasn’t happy with the functionality in many of the services, but found that List2Shop was a pretty good service, as they allow you to organize your shopping lists by the store that you want to shop.

You can easily create a shopping list and print without signing up, but if you create an account, you can save your lists, and if you have an iPhone, login to your account and view the list while you are in the store.  What type of shopping list services do you use, and why do you think it would be better than List2Shop?

Posted in Food, Thoughts | View Comments

5 Reasons We Should Save The Environment

Friday, January 23rd, 2009

I’m not going to give you the old, if we don’t save the environment, we’re just signing a death wish for our [great]* grandchildren.   I’m just going to list out a couple of reasons I give people during conversations on why we should save the environment.. here they are:
  1. We would be keeping the bears happy…  I mean seriously.. look at this fellow.  He’s enjoying a little splash in the water without a care in the world.   If we don’t make an effort to save the environment, this is going to be a grumpy bear without any place to go other than your back yard. (more…)

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Posted in Environment, Lifestyle, Passion, Sustainable, Thoughts | View Comments

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