Archive for the ‘Marketing’ Category
What age are we in?
Wednesday, April 8th, 2009
The question of what age we are in?, is important for us as marketers because it helps us understand our macro environment and informs our strategy and our decisions about the future.
There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.
Tags: answers in marketing, increased complexity, information age, ipv6
Posted in Business, Culture, Marketing, Technology, Thoughts | View Comments
West Coast Green – How my life changed this week
Saturday, September 27th, 2008
Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I’ve been so passionate about this movement as long as I can remember… ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all about ecology and environment, and that followed with rigorous economics in college, which I didn’t quite understand about myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit… but David Suzuki put it so clearly… it’s (eco)nomics. I can’t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet… it’s the fuckin planet. Ecology + Economics = Sustainability. This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I’ve never seen in my life. We all knew the green revolution is ready and about to change the world in a big way.
Tags: About, clean tech, eco-capitalism, Energy, global conciousness, News, renewable energy, sustainability, west coast green
Posted in Art, Business, Culture, Design, Dining, Energy, Events, Family, Food, Industry, Labels, Lifestyle, Love, Marketing, Millennials, Music, News, Passion, Stories, Technology, Thoughts, Travel, Wine/11 | Comments Off
Are you Linkbuilding for SEO?
Wednesday, September 10th, 2008
Tags: blogger, bloggers, business exposure, cross promotion, deep linking, directory submissions, e zine, legitimate comments, marketers, quality directory, red flags, search engine optimization, seo, social bookmarking sites, spammers, tactic, Technology, web marketer
Posted in Marketing, Technology | View Comments
What The F**K is Social Media Marketing?
Friday, August 8th, 2008
Tags: Marketing, social media, viral, viral marketing
Posted in Marketing | View Comments
Paris’ Prosecco
Monday, July 14th, 2008
Late Night TV — It was 12:15pm EST last Friday, July 11, and David Letterman’s Late Show had just gone to a commercial. You might wonder the relevance especially related to Grapethinking? But I feel I must tell you about the absurdly ridiculous guest I saw pitching a product that deserves to be shunned and whose 
creator/promoter deserves to be sent to one of the deeper rings in Dante’s Inferno. Her name is known throughout the Internet and entertainment circles like any STD in a free walk-in clinic, haven’t guessed yet? Its Paris Hilton, a woman who I attribute the downfall of what is left of American Culture and in this instance it is no different, it is probably even more apparent. Ms. Hilton in all of her infinite wisdom has thought it would be a good idea to market the brand RICH Prosecco (an Italian grape used to make sparkling wine) in a can because it’s sexy. Don’t get me wrong I get the whole new age sexy marketing idea, it’s a damn good one, but putting sparkling wine in a can is like drinking Don Perignon out of a Dixie Cup… not to mention the hangover that will surely follow. I can’t imagine what the Italians think of this blatant slap in the face; some poor smuck (pardon my Yiddish) who has never made it in the world of wine probably got offered a lot of money to sell out. Of course the next product she presented was on the go hair extensions called clipin go. David was sarcastically heckling her the whole time… gotta love him.
What do you think about this change in wine marketing? Does a can make wine more sexy and appealing in a club atmosphere?
Tags: Culture, Paris, prosecco, rich, sexy
Posted in Culture, Marketing | View Comments
These cases are generally the result of bad linkbuilding. There are so many varying opinions and resources for linkbuilding that as a novice web marketer, you can easily travel down the wrong path. The problem with all of the advice you find across the web, is that most of it is outdated.
For example: A year ago, it was extremely popular for marketers to try and use deep-linking (linking to pages inside of their site instead of the homepage) as a means to boost the rankings for those particular pages. Well.. this became common knowledge, spammers took advantage, and now that tactic raises red flags. If you are a blogger reading this, you know that more often than not, when you link to a website, you reference the name of the site, and link to the homepage ( e.g. Fermentation Wine Blog ).
Here are some more linkbuilding concepts that you should avoid: (more…)