With Obama’s stimulus package passed, it is a victory nationwide for treehuggers and environmentalists alike. It is the tipping point for a movement that’s been building momentum for decades. I’ve recently gotten involved with the Sierra Club here in Philadelphia, and you can see the glimmer and the mist in these peoples’ eyes when they talk about the times we’re in. The love for the planet now makes economic sense. From the need for energy independence, to skyrocketing health care costs, to an economy in depression, the time has now come to renew our world.
Environmental Advocacy
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Breaking Sustainability down into Markets
I’m always talking about sustainability, and as awesome as it is to ponder how it will save the planet and 
create a spiritual transcendence and all that good stuff that makes us feel warm and fuzzy inside, I thought it’d be smart to put a practical edge on the whole thing by taking a look at the actual markets that make up LOHAS (lifestyles of health and sustainability) and what type of numbers are behind them. This movement is growing fast and is creating incredible value in our economy. I believe it will gradually work it’s way into every imaginable vertical and serve to harmonize the economy into a holistic transcendence beyond capitalism. My friend Lee and I like to call it ecolism as I’ve mentioned in past posts. Here’s a breakdown of the current markets of the “sustainable economy”, what products and services they offer, and which ones are growing fastest.
How to Drink Enjoyably During a Recession?
With the way the economic status of America is heading, extra indulgences in life are far from being enjoyed. Amongst this is of course Wine. As we all know wine is not cheap. If you are able to get a cheap bottle then drinker beware, for most of what is out there is not great quality. I have found myself drinking more South American and Australian. These wines, you are going to find affordability as well as drinkability. If you want a French or Italian wine then you just need to know what you are looking for.
Glocal Coupons
With the current state of the economy, the Internet is being shaken down again and I’d like to propose a few thoughts on how it can finally be monetized in the coming age. Web 1.0 was a starter with Amazon, Ebay, and Google being the only survivors, Web 2.0 captured the consumer’s time with Facebook and Twitter, and the next phase of the web will finally bring every imaginable enterprise business online and engaged. And I don’t just mean the big guys, I mean every little local store will develop a web presence because they understand the importance in building their customer base through the online medium, even if they’re just trying to reach people in a small town. This is because they can leverage the established social community platforms and advertising systems, such as community groups and AdSense, to target their services locally… or glocally as we like to say. Read the rest of this entry »
Nature to the Grid: Renewable Homes
Always in search of the sustainable solution that will sweep the world, I’d like to propose a new idea.
The green movement has no doubt tipped into the public’s consciousness, and yet still hasn’t been consolidated into a feasible, economic starting point. I attempted to unify the myriad of renewable energy and consumption/waste innovations in my last post with the concept of ‘nature to the grid’, and will now attempt to expand on it further. The question is where can the average person start incorporating this concept into their life to not just benefit their ecolistic mentality and environment, but to save and make more money?
In continuance of our nature to the grid dialogue, I’ve come to the conclusion that it starts, from both an ecological and economical standpoint, with people taking a proactive role in turning their home into a renewable power station… turning their home into a ‘tree’ if you will.