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What age are we in?

Wednesday, April 8th, 2009

The question of what age we are in?, is important for us as marketers because it helps us understand our macro environment and informs our strategy and our decisions about the future.

There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.

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What?

Thursday, April 2nd, 2009

What? That’s definitely the question that is being answered most at the moment – particularly through Facebook, Google status and Twitter, as in what are you doing right now?

What are you doing?

By and large this is a question that does not usually elicit an interesting response. However in the world of news-reporting – digital media often covers the essential how, who, when and where questions of journalism, because our communication mediums are increasingly location aware, user-specific and time stamped. What is a question that requires actual human input – and in the past 3 years people have been answering it in terms of Facebook status updates, and for the early adopters – by joining the twitterverse.

Yesterday, however, the answer to that burning question reached critical mass and took on historic significance. Whilst some protested and others wondered about what was going on outside their office walls, multi-tasking employees were able to get on with their work whilst receiving a blow by blow account of history unfolding. It has been overstated to the point of cliché that the medium is the message – but yesterday the message made a medium and Twitter found its place in the global setting. Beyond the news-helicopters, simple tweets turned digital enthusiasts into citizen journalists and for once, a multitude of opinions on the same subject were heard. Suddenly all the hype made sense – some of us had tweeted previously to moderate effect, but for most of us not concerned about letting the world into our daily happenings, Twitter just left us scratching our heads.

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Open Platform Breaks Down Walls

Wednesday, March 18th, 2009

Opening up API’s and access to content driven sites, especially in the case of Guardian News Media Group, heralds in a new and refreshing approach to online by a transitioning traditional media group. In days of yore nomadic brutish types would stand on bridges and charge arbitrary taxes for crossing them. In many ways, this old keeper of the keys mentality should have died years ago and has no place existing. Even the music industry has been quick to adapt, and we’re already seeing the music-as-a-singular-unit model fall away as Spotify tears down walls, and merely offers a light tax for those who wish to dwell – but is also fine for passers through to just listen to the occasional advertisement.

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Toasting Obama and the Future

Sunday, November 9th, 2008

Beacons of Hope

In 1994, when Nelson Mandela was elected president of my country, I remember an age of jubilation that was infused into children, adults and people from overseas alike. Backpackers would come to our country with Mandela t-shirts, and when we traveled abroad and told people we were South African we were somehow associated with a little bit of that Mandela magic and people were that little bit more welcoming. With Mandela in power, the dominant feeling was that no matter what happened – things were going to be okay.

In the past 8 years that formative optimism of the Mandela years had left me, and I found myself in the midst of a new generation of cynicism kicked off by the Clinton impeachment, followed by the stealing of the election in Gore v. Bush, and the subsequent anomalies of extraordinary rendition, water-boarding and the abomination that is Sarah Palin. When Gore released his movie, Inconvenient Truth, only then did the world realise what could have been – if only America had fought a little harder in 2000.

When I woke up on Wednesday the 6th of November, after 18 months of watching this election, I realised the enormity of what has happened. As I showered a feeling of relief washed over me and I knew that the page has been turned. (more…)

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A toast to the downfall of Lehman brothers,

Wednesday, September 17th, 2008

As a wine drinker and wine lover it has been hard not to be rather cheered up by the images of Lehman Brothers employees walking out of their office with boxes in hand shouting trite like ‘you’re watching history, man’ at journalists. Call this bitter, jealous or misunderstood – but is wine not about sour grapes? And if it’s true that wine is sour grapes then it is also true that it is sour grapes that become more palatable over time, and like my seemingly cynical cheer at the demise of City bankers such an opinion will also become more palatable over time. The reason I believe this is because of one thing that society has temporarily forgotten: value.

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