5 Easy Steps To Creating A Facebook Ad
So you are ready to start advertising on Facebook?… Great! This simple tutorial should help you to get your ad set-up in less than 15 minutes.
Step 1 - What are you promoting? – Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic).
Step 2 – Select your demographic – I love the functionality here. As you are selecting your audience, and using the auto-suggest for keywords, watch the top of the page. You will see it is construction a paragraph that explains your target audience, and displays the approximate market size for that demographic. I do wish there was a feature so you could choose all BUT high school students.
Step 3 - Create your Ad-Copy. Here are Facebook’s guidelines for ad copy. Keep in mind what you are trying to accomplish. If you just write something crazy in an effort to get traffic, your conversion rates will be low. If you are specific, and enticing, visitors to your site will know why they are there, and will be more like to join your site, or purchase your products. They will even let you upload a photo to attach to the ad. Your logo, or an image of the product works best here.. but mind the size, you don’t want a distorted image.
You can also specify social actions that relate to your ad here. If you are a member of a group, or have an application, Facebook will enhance your ad with associations to the actions of those groups or apps.
Step 4 - How Much Do you Want to Spend – The first choice you have to make is whether you want to pay based on the number of views (cost-per-impression) or on the number of actual clicks your ad receives. The cost per impression (CPM) is a good idea if you are just trying to spread awareness, as it carries an overall lesser cost. Keep in mind though, your ad can receive a lot of impressions on a site like Facebook, and just because it is loading on the page, doesn’t mean that eager eyes waiting to see your ad.
A good portion of Facebook users are going to be blind to advertising. This is why I generally recommend taking the cost-per-click (CPC) route, as you truly “get what you pay for”. Facebook will recomend a CPC price based on what others are suggesting, and as a general rule, put the most you are willing to pay for a click to ensure you get the best positioning.
You have a final option to specify if you want the ad to run continuously starting upon approval (Facebook does check the ads before they go live) or if you would rather the ad run only during a specified time. This is in case you only want to test out the service for weekdays, weekends, holidays, or special events.
Step 5 - Review and Pay – Alright… now just review the ad to make sure everything looks in order, enter your credit card information (if it isn’t already stored), and click Place Order. Facebook will review your ad, and unless you did something bad, like advertise for porn or ignore their guidlines, you’re ad will soon be sending traffic to your site.
You might also be interested in Millennial Marketing and Facebook Ads
Tags: advertising, facebook, Marketing, millennial, social, tutorialRelated posts
Posted in Business, Marketing, Millennials | View Comments
Hi Jake!
I tried to set up a Facebook ad a few days ago and it got rejected immediately since it didn’t meet their Guidelines (i.e., no marketing wine1) – even though I targeted it only to people >21. I got sort of a nasty-gram from them right away telling me to NEVER do such a thing again. Did I do something wrong – is there any way to really advertise there at all if you are in the wine space?
Richard
That is a great point Richard. Facebook explicitly states: “We do not accept advertising referencing, facilitating or promoting the following: * Liquor, beer, or wine”
There are a couple honest ways to get around this in order to promote your site/product.. such as facebook applications and pages, but unfortunately, unless you completely mis-represent yourself (which we do not advocate), it is unlikely you will be able to get an actual “ad” anytime soon.
Facebook has built in viral functionality incorporated into the applications. I’ll write a post about one of the facebook apps we are developing in a few weeks.
Yeah – Facebook works well with targeted direct-response advertising – which unless you’re pushing a promo, wont work so well with wine. As Jake says – best to go the route of setting up a Facebook page for the label and using it as a portal to your brand and a means of attaining wider-net coverage and giving consumers a chance to interact. Personally I think its ludicrous that Facebook allows the promotion of diet pills (which contain pseudo-ephedrine and are terrible for one’s health) whilst not allowing wine… but what can you do…
Another good place to set up a page that is demographically targeted is MSN Live-Spaces… perhaps more on that later…
Jake:
This is very helpful and extremely well done. Communicates clearly and hits on the key points. Thanks a million!
Hi Richard.. I’m glad you found the article helpful! Good luck with your marketing… If you need any help, let us know.
but i have a problem because i do not have site ?!?!?
how i can creat AD without own web site…please tell me
but i have a problem because i do not have site ?!?!?
how i can creat AD without own web site…please tell me
send me e-mail ..how to creat ad withowt site.
hussein_albanna@yahoo.com
hello, i have my own website and really want to advertise it on facebook – but am so confused as to the costings involved. basically i don’t understand the maximum per day plus this impressions and clicks – i really don’t know what to do but don’t want to spend more than 50 quid a day – can someone help please – also i want to know if i can cancel at any time, many thanks, Helen
Thanks for the useful information. I will be expanding Facebook advertising into my Online Management Business and offer it to clients.
I reall appreciate the tips
Marty Ware
only nutcases donno how to do that….blablah bye….
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does it cost money to make ads on facebook